The Company
The
Company
The Company
Vision
To reduce global sodium consumption and heart disease, promoting healthier lifestyles by providing proprietary full flavour, low sodium salt for food manufacturers and consumers while expanding the penetration of our products in the US, UK and other key markets around the globe in tandem with our continued growth and development.
Mission
To provide products with lower sodium levels without sacrificing flavour and create partnerships with other companies embracing our vision.
Vision
To reduce global sodium consumption and heart disease, promoting healthier lifestyles by providing proprietary full flavour, low sodium salt for food manufacturers and consumers while expanding the penetration of our products in the US, UK and other key markets around the globe in tandem with our continued growth and development.
Mission
To provide products with lower sodium levels without sacrificing flavour and create partnerships with other companies embracing our vision.
Who we are
We’re Microsalt®. Our proprietary, full flavour, low-sodium salt delivers approximately 50% less sodium and is used by food manufacturers and consumers.
Produced leveraging the experience of a management team with extensive food industry experience, we utilise our patented technology which has strong barriers to entry thanks to our US patent and registered trademarks. The global sodium reduction market offers significant scope for strong revenue growth, attractive margins and operational leverage.
The global sodium reduction ingredients market is expected to reach US$9.6 billion by 2032. There is a proven link between excess sodium consumption, high blood pressure and cardiovascular disease, which is the leading cause of death worldwide. Microsalt is well placed to respond to enhanced governmental and societal pressure for healthier products and the increased demand for reduced sodium and ‘clean’ product labels across both B2B and B2C channels. We are seeking to accelerate sales, marketing, our product lines and manufacturing facilities to respond to this demand.
Our Product
Microsalt’s® effectiveness stems from the size of its micron sized particles which are approximately 100 times smaller than traditional salt.
This makes it dissolve much faster on the tongue, thereby delivering the same sense of saltiness but using approximately half the amount of sodium. It tastes like salt, because it is salt – with no added potassium chrloride or bitter after taste. It is a natural, non-GMO, gluten free, kosher product. Its chief strength is its improved adhesion to food (compared with traditional salt crystals), making for better consistency of flavour.
These make it ideal for use in a wide range of foods including crisps, nuts, tortillas, popcorn, bread, cereals and energy bars due to its reduced sodium content. Having launched in 2018, the Company gained strong momentum in product development, launching SaltMe crisps in March 2022 and the MicroSalt shaker in October 2022.
What we do
We have a three-pronged marketing strategy
to deliver our products to a diversified range of blue chip regional and multi-national B2B, B2C and e-commerce customers.
They benefit from being able to ensure excellent product flavour with lower sodium content.
Our SaltMe® crisps are available in 1,000 stores across the U.S., with salt shakers currently sold in 440 supermarkets. Key B2B customers include leading US food manufacturers whilst B2C customers include leading US food retail and supermarket companies.
Our e-commerce products are sold through Amazon in the US, whilst our customer pipeline encompasses leading food retailers in the US, UK and across the globe.
We have product patents and trademarks in 8 counties and our intellectual property is further protected by strong production and supply chain security through contracted manufacturing in the US.
