The Company
The
Company
The Company
Vision
To reduce global sodium consumption and heart disease, promoting healthier lifestyles by providing proprietary full flavour, low sodium salt for food manufacturers and consumers while expanding the penetration of our products in the US, UK and other key markets around the globe in tandem with our continued growth and development.
Mission
To provide products with lower sodium levels without sacrificing flavour and create partnerships with other companies embracing our vision.
Vision
To reduce global sodium consumption and heart disease, promoting healthier lifestyles by providing proprietary full flavour, low sodium salt for food manufacturers and consumers while expanding the penetration of our products in the US, UK and other key markets around the globe in tandem with our continued growth and development.
Mission
To provide products with lower sodium levels without sacrificing flavour and create partnerships with other companies embracing our vision.
Who we are
We’re Microsalt®. Our proprietary, full flavour, low-sodium salt delivers 40% less sodium and is used by food manufacturers and consumers.
Produced leveraging the experience of a seasoned management team with proven expertise in the food industry, it uses our market leading technology which has inherently high barriers to entry thanks to our multiple patents and trademarks. The global sodium reduction market offers significant scope for strong revenue growth, attractive margins and operational leverage.
Currently valued at $1.6bn, it addresses excess sodium consumption which is correlated with high blood pressure and cardiovascular disease, one of the world’s greatest health problems with 86% of all US healthcare costs relating to it. Microsalt® is well placed to respond to rising governmental pressure for healthier food products and resultant growing consumer demand in both B2B and B2C channels. We are seeking to accelerate sales, marketing, our product lines and manufacturing facilities to respond to this demand.
Our Product
Microsalt’s® effectiveness delivers significant health benefits and stems from the size of its micron sized particles which are 100 times smaller than normal salt particles.
This makes it dissolve almost immediately, giving a greater sense of saltiness but with less salt. It tastes like salt, because it is salt – with no added substitutes, potassium chloride or bitter after taste, it is a natural, non-GMO, gluten free, kosher product. Its chief strengths are its unrivalled adhesion to food products and the elimination of salt precipitation during distribution, making for better consistency of flavour.
These make it ideal for use in a wide range of foods including crisps, tortillas, nuts, crackers, popcorn, energy bars, cookies, dry (prepared) pasta and peanut butter. Having launched in 2018, the company has achieved strong momentum in product development, launching SaltMe® crisps (potato chips) in April 2020, shipping the first products in March 2022 and launching the Microsalt® shaker in October 2022.
What we do
We have a three-pronged marketing strategy
to deliver our products to a diversified range of blue chip regional and multi-national B2B, B2C and e-commerce customers.
They benefit from being able to ensure excellent product flavour with lower sodium content.
Our SaltMe® crisps are available in 2,000 stores across the U.S., with salt shakers currently sold in 300 supermarkets. Key B2B customers include leading US food manufacturers whilst B2C customers include leading US food retail and supermarket companies.
Our e-commerce products are sold through Amazon in the US, whilst our customer pipeline encompasses leading food retailers in the US, UK and across the globe.
We have 12 product patents and international trademarks in 8 countries and our intellectual property is further protected by strong production and supply chain security through contracted manufacturing in the US.
