FDA Wants Your Ingredient List. Is It Ready?
For decades, many ingredients considered Generally Recognized as Safe (GRAS) have avoided formal FDA notification. Now, the FDA is proposing new requirements that would require manufacturers to notify the agency of GRAS ingredients, including those already on the market.
This is not a ban or premarket approval. It is a filing obligation, one that puts greater value on simpler formulations. Every added ingredient can mean another label entry, another filing and another sourcing question.
That creates a challenge for sodium reduction. Many approaches add potassium chloride, mineral blends, bitterness maskers or flavor modifiers, increasing formulation and label complexity.
MicroSalt® offers a simpler path. It is real salt, not a substitute or blend, delivering the full salt flavor consumers expect with up to 50% less sodium by weight. No potassium chloride. No bitter aftertaste. It replaces salt 1:1 with no new equipment and no changes to the line.
Fewer ingredients. Less complexity. Same great salt taste.
Convenience Overtakes Healthfulness as a Purchase Driver
For the first time in nearly 20 years of IFIC tracking, convenience ranks above healthfulness, 61% against 56%, while taste holds first place at 88%. Consumers did not stop caring about health. They stopped accepting friction. The products that win make the healthier choice effortless.
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R&D Budgets Hold Firm While the Fix List Keeps Growing
In Food Processing’s annual R&D survey, only 11% of teams saw budgets cut, the lowest since 2019, yet 58% are reformulating to answer federal, state or consumer pressure. Money is no longer the constraint. Bandwidth is, favoring changes that solve more than one problem at once.
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Private Label Reaches a Record Share of U.S. Grocery Units
Store brands hit 23.8% unit share in the first half of 2026, and shoppers who buy national brands only fell from 21% to 10% in under a year. Brand equity alone is no longer enough to hold shelf position. What is inside the pack has to justify the price.
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+ 1.5 Billion Servings Made Healthier Since 2025
MicroSalt® technology has now surpassed 1.5 billion servings worldwide. The curve keeps steepening: manufacturers across snacks, bakery, and foodservice are proving every day that lower sodium and full flavor coexist at commercial scale. Every serving represents a consumer who didn’t have to compromise, and a brand that chose to lead the low sodium evolution rather than follow it.
See Us at SIAL Paris, October 17–21
MicroSalt® will be at SIAL Paris from October 17–21, exhibiting with the U.S. Pavilion at Paris Nord Villepinte. Bring us your formulation challenge.
