MicroSalt® News: July

Kraft Heinz has announced it will remove artificial colors from all U.S. products by 2026. This shift underscores the growing importance of reformulation—and highlights how leading brands are responding to consumer demand for transparency and better-for-you innovation.

Condiments, dressings, and sauces are taking center stage in 2025 as consumers seek bold, global flavors and versatile pantry staples. This surge presents an opportunity for food manufacturers to innovate—especially when it comes to better-for-you formulations.

Consumers are demanding more from their baked goods—clean labels, plant-based ingredients, and reduced sodium are now top priorities. For brands in the snack space, reformulation isn’t just a trend—it’s a must.

Scotland has confirmed it will align its regulations around the promotion of food and drink high in fat, sugar and salt (HFSS) with England and Wales. This signals increased regulatory pressure across the UK—and reinforces the urgency for brands to reformulate.

Food brands are joining forces with flavor houses and ingredient partners to unlock bold, unique taste experiences. As consumers crave more adventurous and globally inspired flavors, innovation through collaboration is key.

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