Shoppers want protein, clean ingredients, functional benefits
Consumers are prioritizing wellness, with a strong focus on protein, clean ingredients, and added health benefits. They’re reading labels closely—and expecting more from the products they choose.
Consumer need states driving snack innovations
Brands are innovating to meet evolving consumer “need states”—from energy and focus to indulgence and comfort. Today’s snacks must do more than taste good; they need to serve a function.
Shoppers want brands to be more transparent
At the CFI Transparency Summit, shoppers emphasized the need for more clarity around ingredients, sourcing, and production. Brands that offer accessible, detailed information are better positioned to earn trust and meet evolving consumer expectations.
Flavors to watch in 2025
Global influences, comfort classics, and unexpected pairings are shaping the year’s top flavor trends. Brands are tapping into bold, experiential tastes to keep consumers curious and coming back.
