MicroSalt® News: June

From “real fruit” to “natural flavors,” a wave of litigation is putting clean label claims under the microscope. It’s a clear sign that transparency isn’t optional anymore and brands need to ensure their labels are not only clean, but defensible.

In a move to fight food waste and confusion, California has eliminated “sell-by” dates on food packaging. It’s a step toward smarter, more sustainable labeling, shifting the focus to safety and quality over arbitrary timelines.

Apps that scan your food products are the latest trend. Consumers are scanning barcodes and flagging additives more than ever, impacting purchasing decisions in real-time. For brands, it’s a call to clean up formulations or risk being called out.

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