Food technology has come a long way in the past half-century, but when it comes to sodium reduction there’s been a serious lack of innovation – until now. Learn how MicroSalt®️ is revolutionizing the world of low-salt snacking.
Key takeaways:
- Conventional sodium-reduction approaches haven’t changed much since the 1980s
- MicroSalt® is revolutionizing the low-sodium game with 21st-century nanotechnology
- By shrinking ordinary salt crystals, MicroSalt®️ provides full salty flavor for half the sodium
- MicroSalt®️ is all-natural, non-GMO, kosher, and gluten-free
Health professionals commonly give the advice: Everything in moderation. This holds especially true when it comes to sodium intake. Our bodies need a small amount of sodium to perform essential functions, but too much has a definite negative effect on our health.
Excess sodium causes our bodies to retain fluids, which leads to high blood pressure. High blood pressure, in turn, creates a domino effect that leads to other severe health problems such as heart attacks, strokes, kidney disease, heart disease, heart failure, osteoporosis, stomach cancer, and even chronic headaches.
As people become more aware of the harmful health effects of a sodium-laden, high-salt diet, they’re increasingly looking for healthier ways to season their food. And for good reason. Studies show that when people cut back on salt, their blood pressure goes down and their risks of developing related conditions decrease.
Clearly, then, it’s time to give the consumer options to lower their sodium intake and improve their health. Unfortunately, conventional approaches to sodium reduction in food processing leave a lot to be desired.
Current approaches to sodium reduction
It’s no secret that sodium reduction has been the goal of government regulators and health advocates for decades. The FDA alone has been spearheading sodium reduction efforts since the 1980s. But those initiatives have met with little success.
There are currently five main sodium-reducing strategies available to food manufacturers: salt reduction, salt replacement, flavor modification, physical modification, and functional modification. It’s unrealistic to completely eliminate sodium from food products, and food manufacturers find themselves using a combination of these approaches to achieve sodium reduction with often less-than-satisfying results.
For example, salt replacements such as potassium chloride or calcium chloride have an overly bitter taste, which requires more adjustments to production methods and formulas to develop a product that appeals to consumers. Not only is this process time-consuming and expensive, it’s seldom 100% successful.
There’s a reason why low-sodium products have a reputation for being bland and tasteless. Because there’s never been a way to produce a full-flavored, lower-sodium alternative to traditional salty foods – until now.
Introducing MicroSalt®️
One new approach to sodium reduction is MicroSalt®️. Its patented technology creates micro-sized particles that are 100 times smaller and taste twice as salty as typical salt crystals, meaning you can use half as much to achieve the same flavor while significantly reducing the amount of sodium in the process.
MicroSalt®️ is described as a particle coated with nano-sized salt crystals that range in size from 0.2 microns to 0.6 microns. The carrier (usually maltodextrin) simply acts as a vehicle molecule to deliver the small salt crystals, which naturally attach to the carrier through electrostatic forces.
When consumed, MicroSalt® dissolves on the tongue almost immediately due to the extremely small size of its crystals, providing an instant burst of authentic, salty flavor. Because it hits your taste buds so quickly, you can use a lot less MicroSalt® to achieve the salty flavor you’re used to, meaning that you’re also using less sodium while experiencing the same great taste.
Advantages of MicroSalt®
While most sodium alternatives have a bitter aftertaste, MicroSalt® does not, for the simple reason that it’s not a substitute. It’s real salt that delivers the taste people crave for half the sodium. Using MicroSalt® results in a healthier, significantly lower-sodium product that doesn’t compromise on flavor. And because MicroSalt® is still salt, it doesn’t require an overhaul of the production process to get there.
MicroSalt®️ is a patented ingredient that delivers natural salt more efficiently to the taste buds, so you can use less and still achieve the flavor you want. And that means full-flavored products with half the sodium of conventional versions.
Additionally, MicroSalt®️ is:
- 100% natural with no added potassium chloride or other chemicals
- Non-GMO Certified
- Gluten-free
- Kosher Certified
Don’t believe that you can really produce a full-flavored product with half the sodium? Just give our SaltMe®️ Chips a try. They have the same salty taste as regular potato chips, but because they’re made with MicroSalt®, they have 50% less sodium. But don’t take our word for it. Tasting is believing.
MicroSalt®️ is worth a try
With the growing trend of consumers seeking healthier sodium alternatives, the market potential for manufacturers using MicroSalt® to reduce sodium is unlimited. The ability to place a full-flavored, lower-sodium alternative on the shelves next to the typical array of bland, bitter-tasting low-salt fare can give your brand an unprecedented edge over the competition. And the conversion from a manufacturing standpoint couldn’t be simpler.
It’s clear that the old approaches to sodium reduction haven’t been working, and there’s a huge demand for better-tasting, healthier products that isn’t being met. The window of opportunity is open for forward-thinking food manufacturers to grab a share of this growing market. If you want to be a leader in the new sodium-reduction revolution by partnering with MicroSalt® to give consumers a healthier dose of the flavors they already love, contact us today, and let’s talk about what MicroSalt® can do for your brand.
