In the 1970s, Finland faced one of the highest cardiovascular mortality rates in Europe. Today, it stands as a global reference point for population-wide sodium reduction — proving that coordinated reformulation and transparent communication can transform public health.
Finland’s journey began with the North Karelia Project, which united policymakers, academia, and the food industry around a common goal: reducing salt consumption. Rather than relying solely on regulation, Finland’s government designed a multi-channel approach combining public education, labeling reforms, and industry collaboration.
The result? A sustained 36% decrease in sodium intake across the population between 1979 and 2007 — achieved primarily through voluntary product reformulation in staple categories like bread, meat products, and cheese.
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